For local searches, a Google my business listing enhances overall rankings on Google’s search list. The following are some of the reasons why it is important for the business to be listed:
Google Local Listing
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What We Actually Do
Google listings (including business listings) is done on Google Search and Google Maps, as well as third-party websites and applications via APIs such as those on the Google Maps Platform, to offer users with the most complete and up-to-date information on places. Google may also use information from local listings to provide insights and leads for business clients.
Features Of Google Listing
Information that is freely available to the public, such as crawling web content (for example, information from a company's official website).
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Users who submit factual information (like addresses and phone numbers) and content (like images and reviews), such as business owners who claim local listings through Google My Business.
Local Search Results
Data is derived from Google’s interactions with a local location or company. The business listings that appear at the top or centre of Google’s first page results are known as Google Local Listings. When you search for a keyword, these listings frequently appear. These local search results are distinct from organic and sponsored pay-per-click results.
Benefits Of Google Listing
It has a significant impact to improve your overall rankings on Google search list for local searches. Here’s why it’s a must for the business: